3rd July 2018

Peter Betteridge, Your Bed Expert, celebrates 45 Years of Award winning customer service

This year Peter Betteridge, Your Bed Expert, celebrates 45 years of award winning customer service.

Peter Betteridge and his wife Angie started what was to be a highly successful and trusted business in 1973 with a furniture and bed shop on the high street of Kingsbridge, Devon. Their passion for the business and for the local community led to a thriving business to which generations of families come back time and time again. In more recent years daughter Emma joined the business and they are now celebrating their 45th anniversary with three high street shops, a successful online business and the launch of their own product range.

The main aim of the business has always been to ensure customers get the best nights sleep possible. Angie Betteridge says “Your bed affects your whole quality of life and health. Sleeping position can also impact your quality of sleep and enhance your circulation. There is hardly an illness or ailment that isn’t affected by lack of sleep. Our mission is to help people get a good, comfortable nights sleep – which in turn helps them feel good each day.”

The Peter Betteridge ‘Bed Expert’ team travel the world to find the most stylish and best quality products for their customers and their highly trained experts are always on hand to help customers choose the very best bed for their needs. This ethos and a commitment to quality and customer service has resulted in the significant development and growth of Peter Betteridge over the years.

Emma Casson, Director says: “Central to the success of the business is our commitment to providing excellent customer service. Testament to this are the awards we have won over the years and the great feedback we get from our customers and suppliers. Most recently we have won the Devon Chamber of Commerce Excellence in Customer Service Award and received the Feefo Gold Award for Customer Service.”

Tracy Selway from Vispring says “I love working with the team at both the Kingsbridge and Honiton stores! Their knowledge and service is second to none. They are passionate about selling the whole Vispring sleep experience and our vast range of luxury beds, all handmade in Devon. After 30 years of working together the relationship between our companies goes from strength to strength. Congratulations to the whole team at Peter Betteridge.”

In celebration of their 45th anniversary the ‘Bed Expert’ team have developed their own product range using the experience and knowledge gained over the years and the latest technology.

Emma says “We have developed our own range of beds and bedding, offering the best quality at an affordable price, using 45 years of knowledge and expertise of people’s needs and how best to support them. We are always striving to provide the very best service and products for our customers and looking for new opportunities to further develop our business.

We want to thank our customers, suppliers and local businesses for their support and welcome them to join us for a glass of fizz to celebrate our 45th anniversary on Wed 11th July in our Honiton store and Thursday 12th July in our Kingsbridge store between 5-8pm. For more information please visit or call 01548 853503

22nd June 2018


4th June 2018

Peter Betteridge, Your Bed Expert, wins Devon Chamber of Commerce Customer Service Award.

Peter Betteridge, Your Bed Expert, wins Devon Chamber of Commerce Customer Service Award.

Kingsbridge and Honiton based business Peter Betteridge – Your Bed Expert, are celebrating after winning the Customer Service Award at this year’s Devon Chamber of Commerce Awards held in Plymouth on Friday 18th May. They were also finalists for the Small Business of the Year Award.

Emma Casson, Director at Peter Betteridge, said: “We are delighted to have won the Customer Service Award. We pride ourselves on providing an exceptional level of customer service and would like to thank all of our customers for their ongoing support. It has been an exciting year for our business. We have recently launched our own range of beds and linen, offering customers excellent quality products at a great price and this year we are celebrating our 45th anniversary.”

26th March 2018

Win a Vispring Bed and Raise Money for Devon Air Ambulance

Win a Vispring Bed and Raise Money for Devon Air Ambulance

We have teamed up with leading bed manufacturer, Vispring, to raise money for Devon Air Ambulance and to offer you the chance to win a luxury Vispring bed worth £4065.

You can enter by visiting us in our one of our Kingsbridge or Honiton stores and completing an entry form - or by making a voluntary donation to the Devon Air Ambulance on our justgiving page. The winner will be randomly selected on Friday 1st June 2018 at 10am at our Vispring sale and Craftsman Day in our Kingsbridge store.

Devon Air Ambulance are a charity very close to our hearts and are a critical part of the emergency services in Devon. The charity funds the two air ambulances that we have in Devon, saving hundreds of lives every year. Find out more about the great work Devon Air Ambulance do, and make a donation using the link below.

Vispring Craftsman Day and Sale – 1st June 2018

For one day only Peter Betteridge are hosting a Vispring Craftsman Day, offering special discounts on Vispring beds, plus up to 50% off clearance and a complimentary cream tea for all customers. On the day a hand side stitching specialist from Vispring will be demonstrating the exceptional craftsmanship and bespoke expertise that goes into making each and every bed. All Vispring products are made in Devon, entirely by hand, using artisan skills to ensure they offer the ultimate support and comfort for a peaceful night’s sleep. Visit us in our Kingsbridge Bed store to see the Craftsman at work, try out the range of luxury Vispring beds and get extra special discounts on beds and mattresses.

Competition Terms and conditions

• There is one prize of a Vispring divan and mattress worth up to £4065 RRP

• Only one entry per household • Open to UK residents aged 16 and over, excluding employees and relatives of Peter Betteridge and Vispring

• Closing date for entries is 4pm GMT on Friday 1st June 2018

• The winner will be selected at random on Friday 1st June 2018 at our Vispring Sale and Craftsman Day in our Kingsbridge store

• Entrants must enter online via or in one of our Honiton or Kingsbridge stores

• The winner will be informed by phone / contact details provided on the justgiving page and announced in promotion related to the competition. The winner will need to respond within 7 working days of being contacted or a new winner will be chosen

• The winner will be required to visit the Kingsbridge store and have their photo taken so Peter Betteridge can use it for promotional purposes relating to the competition

• Collection / delivery of the prize will be arranged within 28 working days of the winner confirming their delivery address

• By participating in this draw entrants confirm they have read, understood and agree to be bound by the terms and conditions

22nd March 2018

Peter Betteridge brings you the chance to buy the finest duvets and pillows in the world.

Peter Betteridge brings you the chance to buy the finest duvets and pillows in the world.

Peter Betteridge – Your Bed Expert - are proud to be the sole UK stockist for Muhldorfer, who supply pillows and duvets to the world’s most famous luxury hotels.

As part of Peter Betteridge’s passion to give customers the most comfortable night’s sleep possible, they’ve joined up with Muhldorfer who supply duvets and pillows to the world’s most notable and respected hotels, including The Savoy in London, Intercontinental and Kempinski Hotels worldwide and the Burj Al Arab in Dubai - to name just a few.

Devon based bed experts, Peter Betteridge, first met with German based bedding manufacturer, Muhldorfer, in 2016. Since then they have worked together to offer the sought after luxury bedding through the Peter Betteridge website and in-store. With over 45 year’s experience of selling bedding and a reputation for exceptional customer service Peter Betteridge are well placed to sell the luxury range on behalf of Muhldorfer.

Muhldorfer are one of the few manufacturers to offer down bedding which is hypo allergenic and chemical free. In their Bavarian factory, the finest feathers and down are washed using spring water from the local forest, ensuring healthy sleep without the chemicals.

Emma Casson, Director at Peter Betteridge says “The opportunity to bring together two traditional family run companies, both with a commitment to quality and comfort, was too great to resist. In my opinion they are the finest duvets and pillows in the world and we are delighted to offer our customers the opportunity of this unrivalled sleeping experience at home. From our position as The Bed Expert, ensuring customers get a great night’s sleep is all important.”

Maximiliana Pangerl, CEO at Muhldorfer says “We saw an increasing demand for our bedding from people that had stayed at the luxurious hotels we supply. In fact the response has been overwhelming, hotel guests claim our bedding is the best they’ve ever experienced and are delighted they can now purchase our duvets and pillows for their own home.”

To find out more about Peter Betteridge and Muhldorfer and to experience the unique comfort and quality of the bedding please visit

28th February 2018

Multibuy Terms & Conditions 26th February To 25th March 2018


  • Purchase any two items from the same manufacturer and pay the multibuy price indicated on the ticket. (ie buy a Vispring Divan Set and Headboard and pay the multibuy price for both items).
  • For single item purchases the amount you will pay is under the header “price” on the ticket.
  • The 2nd item chosen to get the benefit of the offer can be a pillow, mattress protector, topper, headboard etc, providing this is by the same manufacturer as the 1st item. Each item must be priced at a minimum of £80
  • The offer only applies to branded beds by Vispring, Tempur, Somnus, Octaspring, Peter Betteridge beds and Hypnos. All other products are excluded.
  • A divan bed base and a mattress do not count as two separate items on this offer.
  • No cash alternative
  • This offer cannot be applied to items outside the offer or used in conjunction with any other promotion
  • Only applies to new orders placed between 26th February and 25th March
  • If you later return any of the items the discount will not apply
  • The offer only applies to full priced items
  • We reserve the right to withdraw or amend this offer at any point during the promotional period
  • Excludes clearance
4th December 2017


For online purchases, once your order has been processed and full payment authorised, we will email you a unique Voucher Promo Code. This voucher entitles you up to £350* to spend online or in store on our top quality range of bedding and linen.
Upon receipt of this unique promo code, just simply choose the bedding and linen you want, enter the promo code at the checkout and the voucher will be deducted from the final total.
If you prefer to spend your voucher in store, then please print out the email with your unique promo code and bring proof of identity and we can process your voucher in store.
For in store purchases, the voucher amount will be deducted from your order value and must be spent at the same time you purchase your bed or mattress.
The voucher must be spent in one transaction, does not have any monetary value and can only be used to buy bedding or linen.
Clearance beds and mattresses are exluded from this offer, as well as items sold under our price match promise.
Please be aware that any clearance items purchased using the linen voucher are non-returnable.
If you cancel your order or are issued with a refund for any reason at all, the free items must also be returned, unused and in a saleable condition. If not, the value of the free items will be deducted from your refund.
*The value of your voucher is based upon the value of your order, but is available on all orders for beds and mattresses purchased at our event prices between Monday 4th December 2017 and 10am Friday 22nd December 2017. It does not apply to purchases made outside of these dates. 
21st March 2017

Don’t Underestimate the Importance of Good Bed Linen

Quality bed linen is one of the main focal points in the bedrooms.

When considering factors that contribute to a relaxing sleep, linen is highly overlooked. Come to think of it; you are going to spend a third of your lifetime in bed so investing in quality bed linen would be an easy and quick way of improving the quality of your life and perhaps your partner’s. There is nothing quite like the sheer delight of slipping into fresh crispy laundered cotton bed sheets after a pre sleep warm shower or bath and can make a huge difference to getting a good night’s sleep. Good bedding is essential in providing insulation, warmth, and comfort.

It’s unlikely that most will not want to replace linen often, but it is recommended that you do. If this is the case, ensure that they are often washed, reusable for a longer period and that they are of high quality. Some of the questions you should ask yourself when shopping for good bed linen are: “Are they soft to touch?”, “Will they offer a good night sleep?” or “Will they make you want to climb into bed?”.

Cotton percale? Silk? Sateen? Name them! Oliver Desforges over the years has developed a top range collection of bed linen with a refined modeling and styling at affordable prices. It’s an amazing brand which offers Yves Delorme skills, design and quality. Olivier Desforges linen represents a contemporary French design with an incredible urban feel. The art of the beautiful prints combined with the sense of quality gives the brand its character and identity. Their linen is light, soft and has a breathable fabric allowing your mattress to support you.

21st March 2017

How To Choose The Right Mattress For Your Sleep Health

Skimping on your sleeping surface or mattress can be harmful to your health considering at least a third of our lives are spent in bed or asleep. However, not everyone has the budget for modern, state-of-the-art mattresses. There are dozens of mattresses on the market currently. An uncomfortable, low-quality mattress has been linked to chronic pain, pain and sleep discomfort which can prevent quality sleep. Even though this is the case, mattresses can also improve sleep quality which is why you need to invest money and time into finding the right one for you.

Comfort and sleep quality are subjective which is why personal comfort is the biggest consideration to take when buying a mattress. Here is a guide on how to choose the right mattress for you.

-          Your mattress should be replaced approximately every eight years. If you keep it any longer, the materials might start to degrade which will, in turn, make it less comfortable to sleep on. If you find yourself disgruntled all the time, sleeping poorly or waking up in pain every day consider upgrading your mattress.

-          Replace the divan base spring when you replace your mattress. The compression of the springs with time will start to change the spring divan base structure due to the mattress having human bodies on top of it. Replace the divan base spring every 8 years or so to retain proper structure.

-          Comfort should be your main priority as buying a mattress is all about which one is best for you. Some people like a soft mattress, other like medium-firm mattresses while others like firm mattresses. It’s all about personal preference; you have a better chance of sleeping well if you’re comfortable.

-          Test sleep on a mattress in a normal sleep position for at least 20 minutes before settling for one.

-          Find one that fits your body by evenly distributing pressure across the body and conforming to the spine’s natural curve. Lie on the mattress and ask a friend to observe whether your spine is in a fairly neutral position or otherwise to determine if it is good for your spine.

-          A mattress with too much sag is not highly recommended for anyone with back pain; conduct the spine alignment test as described above to confirm this.

-          Avoid vintage mattresses as they will likely have lost their proper structure.

-          Find a bed that feels comfortable and doesn’t just look it.

-          Read the mattress label to ensure the materials don’t consist of any allergens. A hypoallergenic mattress or mattress cover to be on the safe side.

-          Choose a retailer with a good reputation, trained staff and the experience to find you the right mattress or bed.

21st March 2017

Why You Need The Right Pillow For A Good Night’s Sleep

Choosing the right pillow for you is a very important decision that one has to make. A majority of people use the hit and miss technique when buying pillows which involves buying as many pillows as possible until they find one they are comfortable with. However, this method can be very expensive not to mention it can lead to added tension and stress to your upper back and your neck.

Importance of having the right pillow

One of the major causes of neck and back problems is incorrect spinal posture and 1/3 of your life is spent in sleep which makes correct sleeping posture very important. Your joints and muscles will be affected if your pillow is the wrong height and in some cases, snoring and breathing problems can be caused by incorrect neck and head positioning. Incorrect sleeping posture can prevent you from having a good night’s sleep and also result in headaches and neck stiffness.

Qualities of a good pillow

A good pillow should be designed to support the neck and head in a neutral position of alignment with the rest of the spine. The required height of the pillow will depend on the position you sleep in which should either be on your back or your side depending on your spinal health.

Your pillow should provide continual support to your head and neck without the constant need to adjust your sleeping position to achieve comfort. There should be no space between the pillow and your neck.

 A good pillow will provide your head and neck with support all through the night giving you a good night’s sleep.

Choosing the right pillow

Your pillow can affect how you go about your day and you wouldn’t even know it. It affects the way your neck and your spine align which could put more strain on or alleviate your back, induce headaches or affect how restful your sleep is overall.

For you to ascertain the best pillow for you will need to consider the position you sleep in for most of the night as well as the shape of your spine.

Stomach sleepers

People who sleep on their stomachs do not require as much support for their heads when sleeping. The thinner the pillow is, the better seeing as it will keep the head from rising too much which will put a strain on the neck. Most of the time, stomach sleepers find comfort from placing a pillow under their stomachs to keep lower back pain at bay.

Side sleepers

Such sleepers need a contoured pillow which offers firm support. It is healthy in some instances for side sleepers to place a pillow between their legs which allows the spine to remain aligned and leaves the back less strained from this sleeping position.

Back sleepers

A flat, thin pillow is recommended for such sleepers as it supports the spine and the head. Wedge pillows are excellent for providing such support.

Did You Know? A pillow that’s been used for three years has dried the sweat and saliva and dried skin, as well as dead and live dust musts which are very powerful allergens and can also trigger and aggravate allergies.

Choosing the right pillow is just as important as choosing the right bed.

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